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P.F. Chang's to open new concept

P.F. Chang's to open new concept

P.F. Chang’s China Bistro Inc. plans to open an even more limited-service and pared-down-menu version of its fast-casual Pei Wei Asian Diner in Phoenix next April, executives said Friday.

Called Pei Wei Asian Market, the new test restaurant will take over an existing Diner unit in Phoenix, said K.C. Moylan, president of the 173-unit Asian Diner division. The division is also looking for three to five additional locations around the country.

The Asian Market, as described by Moylan, seems positioned to more closely compete with such quicker-service fast-casual concepts as Chipotle’s recently opened ShopHouse Southeast Asian Kitchen in Washington, D.C.

During an Investor Day webcast Friday, P.F. Chang’s executives also discussed the company’s investment in the expanding four-unit True Food Kitchen, new lunch and other pricing initiatives at the casual-dining China Bistro, international expansion of both the Bistro and Pei Wei concepts, and the move into non-traditional airport locations.

Jeffrey A. Bernstein of Barclays Capital said it was only the second such investors’ gathering in the company’s history; the other was in November 2006. “The question remains whether efforts will resolve comp [sales] concerns without damaging consumer perception and financial performance,” Bernstein’s team wrote in a pre-meeting note.

Pei Wei Asian Market leans towards quick-service

The new extension of the Pei Wei fast-casual brand to the Asian Market drew wide attention. “We’re excited about this opportunity,” Moylan said. “We feel very confident about the diner and our positioning of it.”

The Market will have some distinct differences from the 11-year-old Diner concept, Moylan said.

While the Asian Market will have the same line for queuing and display kitchen as a Diner, it will have two registers instead of four, a spice rack for décor, a digital menu board that resembles a chalkboard, a possible touch-screen terminal with information about ingredients in specific dishes and all items packaged to go, Moylan said.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


P.F. Chang's bringing new To Go restaurant concept to Jacksonville's Northside

Popular Asian bistro P.F. Chang's is expanding in Northeast Florida with plans to open its new takeout-only concept &mdash P.F. Chang's To Go &mdash at a North Jacksonville shopping center.

The new restaurant is slated to open this summer at River City Marketplace, a company spokeswoman confirmed, at 840 Nautica Drive, the spot previously occupied by Subway.

It will be among the chain's first restaurants to open outside of New York and Chicago, where P.F. Chang's launched the takeout-only concept late last year. About 20 are expected to open in select markets this year.

The To Go eatery brings P.F. Chang's popular cuisine offered at its full-scale, full-service destination restaurant at the St. Johns Town Center to the fast-growing Northside.

"We&rsquore excited to meet our Jacksonville area guests in a new way. P.F. Chang&rsquos To Go concept gives people one more option to find and enjoy our food," a company spokeswoman said.

The concept, company officials said, is designed to "allow more guests to experience the P.F. Chang&rsquos Asian favorites they know and love in a convenient format that provides a solution for online ordering, takeout, catering and delivery in areas that don&rsquot have a P.F. Chang&rsquos restaurant nearby."

The To Go menu will feature familiar P.F. Chang's favorites as well as unique dishes ranging from appetizers to dim sum and sushi to entrees.

It will include egg rolls, dumplings, crab wontons and lettuce wraps, soup, salads and rice bowls.

Entrees include Mongolian beef, Kung Pao chicken, chicken pad Thai, pepper steak, beef with broccoli, fried rice, lo mein, miso glazed salmon, ginger chicken with broccoli and Buddha's feast with tofu and vegetables, according to the menu.

The To Go restaurants will offer DeliverSafe, eco-friendly sealed bags for third-party delivery orders in an effort to ensure customers receive their meal just as it was prepared in the restaurant.


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